After scrolling through some old files I noticed something I wanted to change to old designs and make them look better. A project that stuck out to me was when I was Director of Design for my fraternity. Delta Sig Dogs is an annual philanthropy they sponsor every spring with a no-kill animal shelter to raise money for PurplePaws and hope to get some dogs adopted the same day. As Director of Design, I created the cover photo for the event’s twitter and facebook pages as well as a print ad that was displayed all over Kansas State’s campus and Manhattan’s local businesses. After bettering my skills and learning more the ins and outs I went in and retouched the originals for a cleaner look.

Here is all that I changed:

• I picked 2 different typefaces that complimented each other and stood out more.  The original font I used for the title of the event was very thin and didn’t stand out from the background graphics.

• I changed the background graphics from color to a sepia tone to create a homier feeling. It Also allowed me to darken the photos and create much better contrast with the white text.

• I touched up the edges of the graphics on the print ad so the edges were cleaner and easier on the eyes.

• I added PurplePAWS logo to give them more recognition for the event and create awareness for the organization more than just when they partner with Delta Sig for the event.

• I played with the line weight of the texts to create a more pleasing visual hierarchy of information.