This is an ad campaign a team and I created for Sparrow Coffee to gain more traffic to their newest location across the street from campus. I worked with a team to create an online commercial as well. We took the inspiration from hanging out in the new coffee shop for an afternoon and speaking with the owner to gauge what he was wanting in the campaign and reflect the brand image in the campaign. I was in charge of putting the final print together and the owner was very pleased. The owner wanted us to incorporate the elements of wood and warm cozy feeling you get walking into the new shop.
“On behalf of the team here at Sparrow Specialty Coffee, I want to say thank you to this group. From the very beginning of our conversation, they were clearly about engaging our business and what we are trying to do here. They were all punctual and on time for all of our meetings that were set, and the focus was kept on how to help out Sparrow and the transition to this new location. I would work again with this group and use their ads in our shop.”